Tennessee Recruiters Association
TRA is a non-profit trade association, developed exclusively for third party recruitment firms; we are professionally active, organized to serve its members through industry-specific educational workshops designed to teach current trends and skills relative to the staffing and recruiting industry.
- Workshop events: quarterly, speaker-led meetings include lunch
- Informal collaborative gatherings: monthly, informal exchanges of best and current practices within the industry; free.
- Annual training conference: Nationally recognized elite performers with in the industry. Highest level of training and skill development becomes accessible to the individual and firms.
TRA is the Tennessee affiliate chapter of NAPS, (National Association of Personnel Services); our meetings support your firm’s recruiters achieve professional certification.
Next Monthly Member Meeting on September 25th, 11:30am @ Pinnacle Financial Partners
Topic: How to Build Your Brand
From a Poor Kid From in the Projects, To Successful Entrepreneur, Speaker and Business Coach
I first began to understand the concept of building a personal brand in high school. We lived in the projects and there was always more month than money. My father had passed away when I was only 3. That left my mother, who only had a 6th grade education, to discover a way to live. To say we were poor would be giving us too much credit.
Growing up I always watched other people. I took not of the way they dressed, how they spoke and what they did to earn a living. I was fascinated with finding success and then imitating their steps. Little did I know back then, that success leaves clues is a tremendous principle anyone can use to accelerate their growth.
I learned my first branding lesson from my first job. I was hired to sort bottles for a grocery store at $2.15 per hour. The day I was hired, the owner said to me, “Tim, always remember to be more important to the company than the company is to you.” That lesson is as important today as it was back then. You must develop both personally and professionally. What you believe about yourself will be what others believe of you. These are core fundamental principles at the foundation of your personal brand.
Lessons in personal branding continued to follow me to college. Having very little money and no car, I had to find a job if I wanted to stay in college. I learned quickly that you must know how to sell yourself and your value to the employer. They are not interested in giving you a job. They are interested in making a profit. If you can make them more than you cost, then you have a chance. I may not have had a car, but I had two legs and I have walked to work many times. When you are grateful, you don’t mind walking.
Fast forward to my first experiences in sales. I was hired by a mortgage company shortly after college. I had to find a way to convince clients I was the mortgage professional that could best serve them. Early on, I lost more than I won. It seemed there was a mortgage professional on every street corner competing for the same clients. If I couldn’t find a way to clearly state my value, then I lost. Have you ever lost a client to the competition? It hurts like hell!!
I began to study everything I could on marketing, leadership, sales and branding. As soon as I learned a new strategy, I implemented it right away. I learned how to position, package and promote myself as an authority in my industry. Some strategies worked, some didn’t which is why I say…Learn, Act, Fail, Repeat. For the last 20 years, I have studied marketing and now I want to help you accelerate your business instead of falling down like it did so many times.
There’s a NEW Location for THIS Monthly Meeting:
This month’s meeting will be held at Pinnacle Financial Partners, located at 128 Franklin Road, Brentwood, TN 37027.
Reasons to Join TRA
- Stay current on laws and best practices
- Network with your peers
- Support of NAPS Certification
- Receive continuing education
- Obtain credibility in the market place
Certification and Continuing Education
Regular Meeting Location
Monthly meetings are held at Vanderbilt Health in 100 Oaks Mall. Click CONTACT above for map and detailed directions. TRA will meet at 100 Oaks/Vanderbilt Medical Group in the first floor conference room -- enter through entrance D which is at the middle of the front of the mall (see picture on the website); conference room is behind the escalator and stairway. Monthly meetings are typically held on the 4th Wednesday each month. Watch the calendar and emails for announcements and any changes.